PHILANTHROPY: FROM ARISTOTLE TO ZUCKERBERG

Vivid with anecdote and scholarly insight, this magisterial survey - from the ancient Greeks to today's high-tech geeks - provides an original take on the history of philanthropy. It shows how giving has, variously, been a matter of honour, altruism, religious injunction, political control, moral activism, enlightened self-interest, public good, personal fulfilment and plutocratic manipulation. Its narrative moves from the Greek man of honour and Roman patron, via the Jewish prophet and Christian scholastic - through the Elizabethan machiavel, Puritan proto-capitalist, Enlightenment activist and Victorian moralist - to the robber-baron philanthropist, the welfare socialist, the celebrity activist and today's wealthy mega-giver. In the process it discovers that philanthropy lost an essential element as it entered the modern era. The book then embarks on a journey to determine where today's philanthropists come closest to recovering that missing dimension.